How do you rate attitude? Would one measurement be based on smiles? How professional their language and tone of voice is? Or even the happiness in their voice? It is all so subjective, just as happiness is not a universal standard, or what sounds professional to one may sound stand offish to another.
You know your Treasure, now look at the resources required to meet the goal. It may be worth at this stage moving to the ‘T’ – Time bound. This will give you an idea of time constraints and therefore give you a better idea of resources.
This is all the resources required from self and others, people, budget, equipment etc.
Imagine what resources you might require if there were no barriers.
Now work with the limitations you do have
If there are additional resources required, how will you bridge the gap?