The economy is growing, but is your business? To launch, grow or make your business more sustainable, you need to connect more effectively with more people, and ensure a good return on your marketing investment. About 100 years ago, US department store merchant John Wanamaker is said to have complained that: ‘Half the money I spend on advertising is wasted; the trouble is I don’t know which half.’
Today we have Google Analytics, social media tracking codes and automated Customer Relationship Management systems, amongst other technologies, to help maximise the effectiveness of our marketing efforts, but businesses are still making some simple mistakes. Is yours one of them? In today’s show, Anwen will give you a few simple ways to help you apply the art and science of marketing to your advantage, so you can feel more confident and in control of your business growth plan, reach more customers more effectively and make your marketing more fruitful.
Meet Anwen Cooper
Anwen Cooper is the creator of Get Fruitful Marketing, a programme that gives start-ups, sole traders and small businesses strategic support with realising their growth potential. Anwen has worked with more than 50 different businesses over the past 15 years, including many of London’s leading arts and cultural venues, and helped drive record-breaking sales through the height of the recession. Today she will share some expert insights to help you plan for success.